DAR ES SALAAM—The government has called on Tanzania Standard (Newspapers) Limited (TSN) to lead efforts in educating the public ahead of the 2025 General Election.

During his visit to TSN headquarters, Permanent Secretary for Information, Culture, Arts, and Sports, Mr. Gerson Msigwa, emphasized TSN's role in providing accurate voter education to promote active participation and informed decision-making. TSN publishes outlets like Daily News and Habari Leo.

Mr. Msigwa urged professionalism and objectivity from journalists, stressing the importance of informing citizens about electoral matters, government projects, and initiatives like the National Development Vision 2025-2050 and clean energy campaigns.

He encouraged TSN to embrace modern technology for content dissemination and revise marketing strategies to enhance operations. During the visit, he toured TSN's new printing factory, currently 53% complete, costing 30bn/-.

TSN Managing Director Asha Dachi shared the company's plans to improve production and services, receiving praise for TSN's long-standing contribution to public education.